Elis, Elis Sumiarsih (2024) Pengaruh Lokasi Pelayanan Terhadap Keunggulan Bersaing Di Sekitar Madrasah Tsanawiyah Uswatun Hasan. Masters thesis, Universitas KH Abdul Chalim.
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Abstract
This study aims to analyze and empirically examine the effect of service location on the competitive advantage of educational institutions surrounding Madrasah Tsanawiyah Uswatun Hasan. In this research, service location is defined as a strategic factor encompassing accessibility, visibility, transportation convenience, proximity to residential and community activity centers, and supportive physical environmental conditions. In the increasingly competitive educational landscape, location functions not merely as a geographical element but also as a strategic instrument in building institutional image, enhancing public trust, and expanding student market share.
This study employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to parents and community members as respondents. The data were analyzed using simple linear regression to determine the magnitude of the influence of service location on competitive advantage. The findings reveal that service location has a positive and statistically significant effect on competitive advantage. The more strategic the location of an educational institution, the higher its attractiveness and public preference.
These results confirm that effective location selection and management can serve as a powerful competitive strategy in strengthening madrasah competitiveness. Therefore, educational leaders and administrators are encouraged to incorporate geographical, accessibility, and social environmental considerations into their strategic planning to enhance institutional positioning within the dynamic and competitive education sector.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | service location, competitive advantage, educational strategy, madrasah competitiveness. |
| Subjects: | L Education > LC Special aspects of education |
| Divisions: | Pascasarjana > Magister Manajemen Pendidikan Islam |
| Depositing User: | S2 MPI UAC |
| Date Deposited: | 30 Apr 2026 09:09 |
| Last Modified: | 30 Apr 2026 09:09 |
| URI: | http://repository.uac.ac.id/id/eprint/5932 |
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