Nirza, Balqisa Mabruroh (2023) PENGARUH ATRIBUT ISLAMI, KELENGKAPAN PRODUK, DAN HARGA TERHADAP LOYALITAS KONSUMEN PADA TOKO BASMALAH CABANG PLUMBON PANDAAN PASURUAN. Diploma thesis, institut pesantren KH Abdul CHALIM.
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Abstract
In Indonesia, retail sales growth in 2023 has increased to around 4% or in
line with Indonesia's economic growth of around 5.5%, according to the
Indonesian Retailers Association (APRINDO). The increase in retail is also
accompanied by consumptive behavior, the population continues to grow, and the
need for consumers to meet their needs. This study is entitled "The Influence of
Islamic Attributes, Product Completeness, and Prices on Consumer Loyalty at
Basmalah Stores, Plumbon Pandaan Pasuruan Branch" and aims to prove whether
there is an influence of Islamic attributes, product completeness, and prices
partially and simultaneously on consumer loyalty at Basmalah Stores. Plumbon
Pandaan Pasuruan branch.
This study uses a quantitative method with a survey method. With a total
of 100 respondents selected using the probability sample technique (probability
sample) using the Lemeshow formula from all consumers who shop at Basmalah
Stores. The analytical method in this study used multiple linear regression
analysis with the help of SPSS 25.
The results of this study, the t test shows that the independent variable
Islamic attributes and price partially have a positive and significant effect on
consumer loyalty, while the product completeness variable has no positive and
significant effect on consumer loyalty. In the F test of the independent variable
Islamic attributes, product completeness and price simultaneously have a positive
and significant effect on consumer loyalty. And based on the value of the
coefficient of determination shows that 53.4% of consumer loyalty is influenced
by the three factors above, while the remaining 46.6% is influenced by other
variables not explained in this study.
| Item Type: | Thesis (Diploma) |
|---|---|
| Uncontrolled Keywords: | Islamic Attributes, Product Completeness, Price, Consumer Loyalty |
| Subjects: | T Technology > TP Chemical technology |
| Divisions: | Fakultas Syariah > Ekonomi Syariah |
| Depositing User: | S1 ES IKHAC |
| Date Deposited: | 04 Jul 2025 09:49 |
| Last Modified: | 04 Jul 2025 09:49 |
| URI: | http://repository.uac.ac.id/id/eprint/3894 |
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