Muhammad, Hasan Asy'ari (2024) STRATEGI PEMASARAN MADRASAH UNTUK MENINGKATKAN JUMLAH PENERIMAAN PESERTA DIDIK BARU (STUDI KASUS DI MADRASAH ALIYAH AL KARIMI DUKUN GRESIK). Masters thesis, Universitas KH. Abdul Chalim.
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Abstract
This scientific work is the result of field research on Educational Marketing Strategy to Increase the Number of Enrollees Case Study at MA AL karimi dukun. This research aims to find out the education marketing process at MA AL karimi, starting from, 1) the process of analysing potential customers based on community preferences for educational institutions, followed by 2) promoting the differentiating value of madrasah through the 4P marketing mix component consisting of product, price, place and promotion. Next, 3) analysing the marketing implications of student enrolment. The grand narrative in this study is to find out the education marketing process at MA AL Karimi.
As for knowing the validity of the focus of this research, a research methodology is used as an initial basis for research. This research is descriptive qualitative research with a case study method that requires researchers to go directly to the field to collect data. Data is generated from the process of interviews, observation and documentation, the data is presented and then evaluated based on data collection techniques.
The results of this study show how the marketing strategy process at MA AL karimi has applied the stages of the marketing strategy process, starting from First, mapping market segmentation and determining market share which results in positioning the madrasah according to community preferences, second, in the promotion stage of the differentiating value component based on the 4P marketing mix at MA AL karimi in general has utilised the potential of the madrasah in product quality and cost offers, but in the point of location and promotion it still experiences obstacles for the madrasah. third, Furthermore, in the implications of marketing strategies in increasing the number of enrollees, MA AL karimi is proven to have increased the number of enrollees but not significantly.
Based on the presentation of the research results, the researcher's conclusion is that in the process of marketing strategies at MA AL karimi, the madrasah has received progress in the number of students, but notes regarding the optimisation of promotion can still be pursued to increase the significance of increasing the number of students at MA AL karimi.
| Item Type: | Thesis (Masters) |
|---|---|
| Uncontrolled Keywords: | Educational Marketing Strategy, Education, Number of Learners |
| Subjects: | T Technology > TP Chemical technology |
| Divisions: | Pascasarjana > Magister Manajemen Pendidikan Islam |
| Depositing User: | S2 MPI UAC |
| Date Deposited: | 09 Feb 2026 07:43 |
| Last Modified: | 09 Feb 2026 07:43 |
| URI: | http://repository.uac.ac.id/id/eprint/5642 |
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