PENGARUH INTENSITAS PENGGUNAAN FITUR “FILTER” PADA INSTAGRAM STORIES TERHADAP PERILAKU NARSISME MAHASISWA

Elok, Roudlotul Hikmah (2021) PENGARUH INTENSITAS PENGGUNAAN FITUR “FILTER” PADA INSTAGRAM STORIES TERHADAP PERILAKU NARSISME MAHASISWA. Diploma thesis, Institut Pesantren KH Abdul Chalim.

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Abstract

Instagram stories is one of the new selfie/selfie modes owned by the
social media platform Instagram and was officially released in 2016. In its development, Instagram stories often carry out updates, both in the appearance of the design to the complexity of the features it has, one of which is the ' filter'. The 'filter' feature provided on Instagram stories has various advantages that can make user uploads more interesting. So that this makes the users of this selfie application increase every year, including students.
Based on this, researchers are interested in examining how the intensity of using the 'filter' feature on Instagram stories influences the narcissistic behavior of students.
This research is a kind of descriptive quantitative research using survey method. The sampling technique used is Cluster Random Sampling using the help of the Slovin formula at a significance level of 10% and produces 96 students as respondents. The research data analysis was carried out using simple linear regression analysis to determine the effect of the intensity of using the 'filter' feature on Instagram Stories on students' narcissistic behavior.
The results showed that there was a significant effect between the intensity the use of the 'filter' feature on Instagram Stories on student narcissism behavior with a correlation coefficient of 0.762 and is included in the strong category. The value of the determinant coefficient shows a number of 0.581, which means that the magnitude of the influence of the variable intensity of using the 'filter' feature on Instagram stories on student narcissism is 58.10%.

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